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Alex is joint Managing Director of Bailey&French and is a Positive Psychologist, Strengths Expert, People centred CEO/Exec Coach and Speaker.

Alex has been improving business performance throughout her career with a futuristic focus on pioneering new approaches to People Strategies from Attracting and Recruiting, Motivating Performance and Talent Movement as well as Positive Exiting.

She has been humanising workplaces from SME’s to large international blue chips in the UK and internationally with a strategic use of a Strengths focus as a powerful tool to rapid and continuous learning and development.

Alex is often speaking at conferences and seminars as well as lecturing on CIPD, MBA, HRM, ILAM courses at Brighton Business School and the University of Brighton. Her focus is Strengths Based Leadership, Performance Management to Motivation and Cultural Evolution.

Passionate about improving and cultivating work through innovative yet simple and clear interventions, Alex is always keen to bridge the gap between academics and practitioners in making a practical and powerful impact to the world of work.

Alex loves road trips with her family and walking the dog on the beach in the rain.

"efficient and professional"